Chris Brogan dropped some knowledge on the OC last night
Last night I had the opportunity to go to Chapman University to hear Chris Brogan's heart and his passion. This dude loves what he does, but most importantly he loves people. That's what makes him good at what he does. I took about 3 pages worth of notes. I want to share those notes with you. Being that they are my notes they will probably make more sense to me. If you don't understand something please let me know and I will explain it in the comments section the best I can. They are mostly bullet points.
Here we go:
How do you get off of auto-pilot? We give the same answers to "How are you?", we order the same thing at restaurants and the same drinks at Starbucks. How do we break this?
How do you connect with people everyday? Are you connecting with people everyday?
How do you help big organizations to remember what it's like to be little? This goes for churches also.
In many businesses the social phone is ringing but no one is there to pick it up. How do you fix this?
Help your friends. Help people find jobs.
As humans we like to feel like we are on the inside. Like getting an invite to Google Wave. We want to be known.
With the social media tools we have there are more opportunities to be influencers in a whole other way.
As Chris was speaking he told us he wants us to be his community and not his audience.
You need to put a face on your business.
Businesses want to know what people want. We now have the right tools to do this, so use them.
Be human
With social media we don't have to feel alone anymore.
We now trust people we don't even know.
No one likes being sold to, but people like to buy.
Get to know people.
Care about people's outcome, not your quota
Customer Service pays. Zappos understood this really well.
You have to build relationships for the future. Your boss probably won't understand this.
Pay more attention to people. God gave us 2 ears and 1 mouth for a reason. Listen to people.
Simple touch points and loyalty are very important. Know when to ask people for something.
It is said that your circle of friends and people you know well is 150. Be apart of people's 150
Be the priest, build the church
He then gave 5 tips to get more followers on twitter:
1. Listen
2. Ask
3. Reciprocate
4. Comment
5. Comment back
Be the #1 commenter on your own blog. This requires listening.
If you are explaining something to people tell it to them like they are 6. Don't use big words. Talk to them like they are your friend, not a client
Be the relationship before the sell.
You need to be one of us
Customer Service is being out there and being human even if people hate you
Connect to people when you're not asking for something
How are you using social tools for good?
Give your ideas handles. If you have an idea or wrote out a way to do something, package it so you can give it away easily.
I hope this makes sense. It applies to how you interact with people online. If you are a business and you are not using the social tools available to you, you are really missing out.
If you really enjoy social media and want to know how to use it better and what it looks like for you then you should really check out his book, Trust Agents, that he co-wrote with Julien Smith. I read it in about 3 days. Really good stuff.
